The Purpose Spectrum: How to evaluate your brand’s role in a socially conscious society
These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services. The one that can endear them deeply to their customers on a more fundamental, human level and ensure their efforts contribute to more than just profit generation. This is […]Read
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How to make sure your brand talk matches your brand truth, so you end up inspiring rather than disappointing people.
Philly-based creative brand agency 20nine continues to build on its commitment to purpose-driven branding and delivering full circle solutions by acquiring Nucleus Brands and naming its CEO, Jason Weidner, as 20nine’s Chief Operating Officer.
Yes, I realize it’s now December—not exactly breaking news. And I realize that many a retailer is sweating out the remainder of the 2018 holiday shopping season, hoping they get that special gift of positive sales numbers. But I’m here to tell you that there’s still time to make all your spirits bright and jingle […]
How does a brand story live? It lives in moments. Our VP of Brand Strategy & Storytelling, Len Jacobson, shares some tips on perfecting the all-important story moments for your brand.
In recent years, the value of customer experience has come into the spotlight. And it makes sense, since it’s how your brand is fully and directly activated for your most important audience: your customers. But customer experience, or “CX,” can mean a lot of things. How is CX crafted? How can it be truly realized?
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You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.Download