The Purpose Spectrum: How to evaluate your brand’s role in a socially conscious society
These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services. The one that can endear them deeply to their customers on a more fundamental, human level and ensure their efforts contribute to more than just profit generation. This is […]Read
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When we say your brand should shine from the inside out, we mean it — brands need to be authentic, down to a pretty granular level. A company is comprised of the people in it, and if you really want your company to reflect your brand, you’ll need to give your people the full brand experience, too. […]
Gary Kopervas — our VP of Brand Strategy & Innovation — just finished writing SHOUT®, an awesome little handbook on brand storytelling. It’s packed with insights, examples, and actionable exercises for brand-building. Click below to grab a free download of the first chapter,“Think Silver Platter, Not Kitchen Sink.”
2-Minute Drill Down: Focus Learn brand storytelling from the master himself! In this week’s 2-Minute Drill Down, we talk to Gary Kopervas, our VP of Brand Strategy & Innovation, about staying single-minded in your messaging. Want to learn more about telling your brand story with simplicity & style? Check it out.
With the tumultuous surge in public awareness surrounding women’s rights over the past year, and the explosion of the #MeToo and #TimesUp movements, International Women’s Day 2018 was certain to be a big one. And of course, brands recognize the opportunity it holds for them ⏤ not only in coming forward to support society’s evolution […]
Ever work with a client whose industry is highly technical? Then you know that finding a way to resonate with their audience can be tricky. But if you stay focused on the human element, you’re on the right track.
We truly do live in the future. A future that is a wondrous and fluid place — filled with an endless stream of juicy options, updates, and new-to-the-world product choices for your consideration. It’s a whirring cascade of “next big things” competing for your attention and actions. Our brains (with the help of the latest […]
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You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.Download