The Purpose Spectrum: How to evaluate your brand’s role in a socially conscious society
These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services. The one that can endear them deeply to their customers on a more fundamental, human level and ensure their efforts contribute to more than just profit generation. This is […]Read
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Depending whom you ask, 2018 has either been the longest year on record or it has been a whirlwind. Either way, business owners are likely to agree that there were considerable changes that point to a more positive future. And, as we enter the last quarter of the year, thoughts turn to what type of […]
The more complex your company, the greater your need to build an integrated story system. Storytelling has become a popular agenda item for C-suites everywhere. That’s because defining your core story can make life easier for everyone. When your brand or company has its core story in place, your company knows what it stands for, […]
2-Min Drill Down: VISUALS IN MOTION Creative Director Kevin Hammond discusses the impact, benefits, and process of creating fluid, animated visual systems. With the broad reach of today’s many digital outlets, infusing your visual identity with motion and expanding its expressions into a flexible visual system are all but expected.
Today’s brands know they have to have a successful game plan when it comes to creating and maintaining the customer experience (CX). That’s because companies realize that is the playing field that involves a significant level of competition with customers at stake. Research confirms that a better customer experience is the winning strategy. For example, Salesforce reports […]
If you’re a marketer, you’re probably aware of the work of Simon Sinek. His book Start With Why is a favorite among C-Suite inhabitants and branding geeks. And Sinek’s related TED Talk is one the most-watched videos in the TED library of videos. At the heart of his WHY movement is the idea that […]
2-Min Drill Down: VISION 20nine COO Mark Stuart discusses the importance of a company’s vision. An estimated 8 out of 10 companies lack a concrete vision as a result of 2008’s economic upheaval. Now, markets have stabilized, but many companies are left with an identity crisis, lacking long-term goals that define an evolvable purpose. Does […]
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You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.Download