Building Purpose-First Brands in the Age of Meaning
If you have a purpose and can articulate it with clarity and passion, then everything makes sense and everything flows.Read
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2-Min Drill Down: VISION 20nine COO Mark Stuart discusses the importance of a company’s vision. An estimated 8 out of 10 companies lack a concrete vision as a result of 2008’s economic upheaval. Now, markets have stabilized, but many companies are left with an identity crisis, lacking long-term goals that define an evolvable purpose. Does […]
Customer experience (CX) is a key strategy for winning and retaining customers. However, it’s not just a passing trend or buzzword. Customer experience actually matters more than ever before. For example, a Walker study concluded that, by the year 2020, customer experience will surpass price and product as the best way for a company to differentiate its […]
IHOb Stunt = All Talk, Few Sales I hope they never do this again. I’ve never been a fan of brands pulling pranks or stunts. At its best, a stunt can capture people’s attention in the short-term and get them talking about a brand. At its worst, a stunt pulls people’s chains and pisses them […]
When a brand needs to regain relevance, they often “rebrand” to update their story. The rebrand typically involves developing a contemporary, compelling story that engages and resonates with a target audience that has shifted its perspective. Rebrands are also a way to address changes in external factors such as the current digital transformation, or to differentiate […]
Way back in 2012 — which may only be six years ago on the calendar, but is light years away in terms of how much the world has changed — the owner of small agency wrote a piece for Ad Age entitled “SMALL AGENCIES CRUSH BIG ONES: IT’S NOT EVEN CLOSE.”
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You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.Download