The Purpose Spectrum: How to evaluate your brand’s role in a socially conscious society
These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services. The one that can endear them deeply to their customers on a more fundamental, human level and ensure their efforts contribute to more than just profit generation. This is […]Read
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The viability of brick-and-mortars has been under prolonged scrutiny. But that doesn’t mean there’s no hope.
With an ever-growing selection of prettily packaged razors flooding the subscription box market, how might a starry-eyed razorpreneur hope to succeed?
In today’s marketplace, brands are increasingly expected to represent something larger than their product or service. Consumers crave a deeper meaning in order to establish connection & loyalty.
Marketers have their own language, particularly when it comes to acronyms. From CPC to CRM and SEM to SEO and on and on and… you get the idea. Thankfully, this piece will not introduce a new acronym into the mix. We have more than enough of those, but rest assured, new ones will be coming […]
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You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.Download