The Purpose Spectrum: How to evaluate your brand’s role in a socially conscious society
These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services. The one that can endear them deeply to their customers on a more fundamental, human level and ensure their efforts contribute to more than just profit generation. This is […]Read
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These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services. The one that can endear them deeply to their customers on a more fundamental, human level and ensure their efforts contribute to more than just profit generation. This is […]
If we, as marketers, are proficient at anything, it’s beating a wonderful concept to death. Whether it’s a popular meme or graphic design style, we are adept at grabbing hold of the latest trend, bending it to suit the whims of our brands, and subsequently wringing every last ounce of utility and creativity out of […]
Mobile and video games experienced explosive growth during the pandemic. With more gamers staying put and non or casual gamers seeking variety in their entertainment sources, Statista reported that gamers hit a record 3.24 billion globally in 2021, and the industry reported $85.86 billion in video game revenue. The attention on this booming population and its captive audience is […]
The world is becoming more mindful about what is meaningful. For brands new and old, that represents a complete sea change in terms of how company leaders need to be thinking about their businesses. Call it the rise of purpose-first brands — those that prioritize purpose, organize their businesses around it and operationalize it in […]
Well done is better than well said. Consumers are increasingly looking for brands that do more than just sell something.
It seems like right now, in the no-longer-pre-COVID world, a lot of organizations find themselves caught off guard, their best-laid plans coming undone. It’s impossible to find a map for a road nobody has yet traveled. Let’s be honest, there was enough uncertainty in the world four months ago, and now the fog has grown […]
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You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.Download