The Purpose Spectrum: How to evaluate your brand’s role in a socially conscious society
These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services. The one that can endear them deeply to their customers on a more fundamental, human level and ensure their efforts contribute to more than just profit generation. This is […]Read
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In today’s content-rich environment, it’s more difficult than ever for CMOs to truly connect with potential customers and differentiate their products, especially for start-ups. Product spaces and marketing environments are crowded with companies competing to garner mere seconds of attention from consumers, and this competition has led to progressively more creative solutions from CMOs who […]
“When everybody plays, we all win” underscores the tech giant’s larger purpose … and no, it’s not “a computer on every desk” anymore.
There is a distinct need for brands to provide effective internal communications that develop and foster a cohesive culture.
Having a new product labeled a success is “not about launching the next $100 million new product,” but about “building relationships that will last a lifetime.”
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You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.Download