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The Purpose Spectrum: How to evaluate your brand’s role in a socially conscious society

Greg Ricciardi

These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services. The one that can endear them deeply to their customers on a more fundamental, human level and ensure their efforts contribute to more than just profit generation. This is […]

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Design Philadelphia 2018: A Philly State of Mind

Become a fly on the wall (and buzzing throughout the room) at one of the most fun & interactive events at Design Philadelphia 2018. This year, we paired up with Natalie Nixon, PhD of Figure 8 Thinking and brought Philadelphians of all backgrounds together to talk about what, in essence, makes a “Philly State of […]
20nine Welcomes Storytelling Veteran Len Jacobson

Although 20nine is headquartered in Philadelphia, many of our clientele are across the US, and some even span the globe. Naturally, we’ve…
How Brick & Mortar Retailers Can Use Storytelling to Go Beyond the Store

It’s no secret that retail — and the retail experience — is undergoing a massive transformation. This is in response to the most competitive…
Great Brands Get a Job Done

Brands must go beyond solving a customer’s problem or relieving her pain and focus on the job she’s trying to get done at a particular moment in time.
If the Box Doesn't Fit…

Things change quickly in today’s hyperconnected, hyperspeed world. Industries morph and evolve, and companies predict and adapt to keep up. A lot of times, an acquisition — or a series of acquisitions — is a great move for businesses who want to stay ahead of the curve. But that actually can lead to something of […]
Storytelling, Brands and Some Words of Wisdom

The art of storytelling goes back to the dawn of time. It’s a device that has framed cultures and shaped societies. Stories provide context and meaning for life, work, relationships, and societal norms. That’s because stories tend to have characters or plots that readers can relate to and see themselves in. Or they identify desired […]

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What’s your story?

You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.

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