The Purpose Spectrum: How to evaluate your brand’s role in a socially conscious society
These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services. The one that can endear them deeply to their customers on a more fundamental, human level and ensure their efforts contribute to more than just profit generation. This is […]Read
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Create informed + effective Story Moments with generations based on their terms, not yours.
It is hardly a trade secret — nor can it be overstated — that the need to deliver the best possible customer experience is paramount for success for any brand in any industry.
How to prepare for, and make the most of, opportunities to succeed.
If you don’t help individuals in your organization find their place in the world, you may risk losing them.
Humanability. It’s a relatively new word that means doing more good things for the world. And, it appears that many consumers want — and expect — humanability from brands.
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You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.Download