The Purpose Spectrum: How to evaluate your brand’s role in a socially conscious society
These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services. The one that can endear them deeply to their customers on a more fundamental, human level and ensure their efforts contribute to more than just profit generation. This is […]Read
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COVID-19. It’s the defining word on everyone’s lips at the moment. At the very least, it’s the obvious prompt for “…well what do we do now?” questions. It’s a fair bet that many of those questions don’t have immediate answers. In the midst of such monumental upheaval, where do you even begin? These are times […]
If you have a purpose and can articulate it with clarity and passion, then everything makes sense and everything flows.
It’s that time of year when we are reminded of the value in helping others in need and making life a little better for those who are less fortunate than us. Whether it’s providing Thanksgiving turkeys to families, clothing or canned goods or making sure every tot has a toy at Christmas, it feels good […]
What do fried mozzarella sticks, potato skins and stuffed mushroom caps have to do with doing good in the world? I asked myself the same question after hearing about TGI Fridays new campaign for its Endless Apps promotion. “A Place for People of All Stripes” is the platform the brand is building in its television […]
The Taste Test The Impossible Whopper: Burger King’s take on the meatless burger experience. As the Internet explodes with mixed reviews, we decided it was time to see for ourselves: Is it gross? Delicious? Just “okay”? And, most importantly, does it taste like a real Whopper?Our experiment was decidedly simple. Taste a few bites of […]
Sometimes, a commercial stops you dead in your tracks. Whether it’s the beauty of its execution, a boldly stated message, or an innovative take on an old idea, there are moments when this industry shines with remarkable creativity. It’s what we live for in this business. Done well, an ad can be inspiring to behold. […]
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You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.Download