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Well done is better than well said. Consumers are increasingly looking for brands that do more than just sell something.Read
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What do fried mozzarella sticks, potato skins and stuffed mushroom caps have to do with doing good in the world? I asked myself the same question after hearing about TGI Fridays new campaign for its Endless Apps promotion. “A Place for People of All Stripes” is the platform the brand is building in its television […]
The Taste Test The Impossible Whopper: Burger King’s take on the meatless burger experience. As the Internet explodes with mixed reviews, we decided it was time to see for ourselves: Is it gross? Delicious? Just “okay”? And, most importantly, does it taste like a real Whopper?Our experiment was decidedly simple. Taste a few bites of […]
Sometimes, a commercial stops you dead in your tracks. Whether it’s the beauty of its execution, a boldly stated message, or an innovative take on an old idea, there are moments when this industry shines with remarkable creativity. It’s what we live for in this business. Done well, an ad can be inspiring to behold. […]
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You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.Download