Building Purpose-First Brands in the Age of Meaning
If you have a purpose and can articulate it with clarity and passion, then everything makes sense and everything flows.Read
Curious about what’s on our minds?
Read our musings on the art and science of branding, cultural transformation, all things innovation, and more.
Most marketing conferences consist of hundreds of people sitting around wedding-reception-style as they listen to a parade of speakers and presenters touting their constructs as to how to make marketing more effective. All content that lives in the books they have available for sale in the back of the room. A few years ago, I […]
When we say your brand should shine from the inside out, we mean it — brands need to be authentic, down to a pretty granular level. A company is comprised of the people in it, and if you really want your company to reflect your brand, you’ll need to give your people the full brand experience, too. […]
Gary Kopervas — our VP of Brand Strategy & Innovation — just finished writing SHOUT®, an awesome little handbook on brand storytelling. It’s packed with insights, examples, and actionable exercises for brand-building. Click below to grab a free download of the first chapter,“Think Silver Platter, Not Kitchen Sink.”
2-Minute Drill Down: Focus Learn brand storytelling from the master himself! In this week’s 2-Minute Drill Down, we talk to Gary Kopervas, our VP of Brand Strategy & Innovation, about staying single-minded in your messaging. Want to learn more about telling your brand story with simplicity & style? Check it out.
With the tumultuous surge in public awareness surrounding women’s rights over the past year, and the explosion of the #MeToo and #TimesUp movements, International Women’s Day 2018 was certain to be a big one. And of course, brands recognize the opportunity it holds for them ⏤ not only in coming forward to support society’s evolution […]
Let’s Be Friends
Follow us on social to catch the latest updates on our work with clients, fun around the office, and anything else we happen to find interesting.
You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.Download