20nine Ventures launches its first brand.
Well done is better than well said. Consumers are increasingly looking for brands that do more than just sell something.Read
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IHOb Stunt = All Talk, Few Sales I hope they never do this again. I’ve never been a fan of brands pulling pranks or stunts. At its best, a stunt can capture people’s attention in the short-term and get them talking about a brand. At its worst, a stunt pulls people’s chains and pisses them […]
When a brand needs to regain relevance, they often “rebrand” to update their story. The rebrand typically involves developing a contemporary, compelling story that engages and resonates with a target audience that has shifted its perspective. Rebrands are also a way to address changes in external factors such as the current digital transformation, or to differentiate […]
Way back in 2012 — which may only be six years ago on the calendar, but is light years away in terms of how much the world has changed — the owner of small agency wrote a piece for Ad Age entitled “SMALL AGENCIES CRUSH BIG ONES: IT’S NOT EVEN CLOSE.”
2-Minute Drill Down: 20nine 20nine is not an advertising agency nor traditional branding agency — Hear how 20nine is unique from CEO and Founder Greg Ricciardi.
Most marketing conferences consist of hundreds of people sitting around wedding-reception-style as they listen to a parade of speakers and presenters touting their constructs as to how to make marketing more effective. All content that lives in the books they have available for sale in the back of the room. A few years ago, I […]
When we say your brand should shine from the inside out, we mean it — brands need to be authentic, down to a pretty granular level. A company is comprised of the people in it, and if you really want your company to reflect your brand, you’ll need to give your people the full brand experience, too. […]
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You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.Download