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Building Purpose-First Brands in the Age of Meaning

Gary Kopervas / CONTENT STRATEGIST & COPYWRITER

If you have a purpose and can articulate it with clarity and passion, then everything makes sense and everything flows.

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Curious about what’s on our minds?

Read our musings on the art and science of branding, cultural transformation, all things innovation, and more.

Recipe for a Great Brand Culture

Brands today can’t survive without culture, and behind the strongest brands is an even stronger culture.

It’s Not Branding. It’s Duck Alignment.

Your creative tactics are meaningless if you don’t know what you’re promising, and you can’t deliver on your promises if the people inside and outside your brand don’t understand them.

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Hope you all had a great Thanksgiving! Big thanks

It's rare that we get a visit from our West Coast

When #adtech innovator Sizmek needed to tell their

We don't know how she does it, but nearly every ti

What’s your story?

You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.

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