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The Purpose Spectrum: How to evaluate your brand’s role in a socially conscious society

Greg Ricciardi

These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services. The one that can endear them deeply to their customers on a more fundamental, human level and ensure their efforts contribute to more than just profit generation. This is […]

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Read our musings on the art and science of branding, cultural transformation, all things innovation, and more.

Stop Hitting the Skip Button on Discovery

With tight budgets and tighter timelines, it can be tempting to skip over the early stages of your project, like all the activities that make up Discovery.

High-Contrast Collaboration

Collaboration has pretty much hit buzzword status. But make no mistake: The hype is real.

In Brand Marketing, There Is No Monetization Without Motivation

You can’t sell customers unless you’re able to tap into their deeper motivations to act. You need to find a deeper purpose that transcends what you make and connects with people on a human level. No matter what technology you use or social platform you choose to work on, the truth of the matter […]

Brainstorming isn’t dead. It’s just in need of a rethink.

The 5 F’s of Brainstorming can help you and your team flip the switch to high performance idea generating.

To The Gutsy Goes The Glory

When was the last time you took a stand for your idea in the face adversity or doubt from a boss or client?

Recipe for a Great Brand Culture

Brands today can’t survive without culture, and behind the strongest brands is an even stronger culture.

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What’s your story?

You’re nobody ’til somebody knows your story. But not everyone knows how to tell their story. Check out Shout is a stain remover, Not a selling strategy to see 20nine’s approach to storytelling and how you can apply our actionable strategies to your brand.

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