Become a fly on the wall (and buzzing throughout the room) at one of the most fun & interactive events at Design Philadelphia 2018. This year, we paired up with Natalie Nixon, PhD of Figure 8 Thinking and brought Philadelphians of all backgrounds together to talk about what, in essence, makes a “Philly State of Mind.” How can Philly’s renewed energy be applied to positioning it as more than just a destination? Using design thinking principles in “speed-innovation” tasks, like 10-minute poster projects, discovery interview sprints, and a flurry of post-its, attendees reimagined their definition of Philly’s brand story and where it’s headed.
The Purpose First Virtual Workshop helps you and your company’s leadership team align your brand’s core purpose, vision, mission and values with the needs of your core customers to help your brand lean into uncertainty with greater confidence, and advance the business forward even in these unprecedented times.
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