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Become a fly on the wall (and buzzing throughout the room) at one of the most fun & interactive events at Design Philadelphia 2018. This year, we paired up with Natalie Nixon, PhD of Figure 8 Thinking and brought Philadelphians of all backgrounds together to talk about what, in essence, makes a “Philly State of Mind.” How can Philly’s renewed energy be applied to positioning it as more than just a destination? Using design thinking principles in “speed-innovation” tasks, like 10-minute poster projects, discovery interview sprints, and a flurry of post-its, attendees reimagined their definition of Philly’s brand story and where it’s headed.


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