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2-Minute Drill Down: Focus

Learn brand storytelling from the master himself! In this week’s 2-Minute Drill Down, we talk to Gary Kopervas, our VP of Brand Strategy & Innovation, about staying single-minded in your messaging. Want to learn more about telling your brand story with simplicity & style? Check it out.

By Gary Kopervas

Gary is a self-proclaimed “creative misfit” in that he doesn’t fit neatly into any one compartment or department. He’s an insight spotter, brand strategist, writer, content creator, creative facilitator, product innovator and a nationally syndicated cartoonist.

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Reclaim Your Core. Purpose First Virtual Workshop

The Purpose First Virtual Workshop helps you and your company’s leadership team align your brand’s core purpose, vision, mission and values with the needs of your core customers to help your brand lean into uncertainty with greater confidence, and advance the business forward even in these unprecedented times.

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