Linqto
Linqto is democratizing access to private equity markets through an app that makes it simple and smart to invest. Together, we developed a robust brand platform and fresh identity built on insights gathered from a market intelligence, their internal stakeholders, and key audiences. This work has led to a partnership launching the reenergized brand and marketing it to key personas, all contributing to the primary goal of adding to their number of member-investors and each individual's level of engagement and activity in the app.
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Market + Business Research
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Renaming exploration
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Brand Strategy + Story System
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Brand Identity + Design
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Key Customer Persona Analysis
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Marketing Strategy + Marketing Execution