Linqto is democratizing access to private equity markets through an app that makes it simple and smart to invest. Together, we developed a robust brand platform and fresh identity built on insights gathered from a market intelligence, their internal stakeholders, and key audiences. This work has led to a partnership launching the reenergized brand and marketing it to key personas, all contributing to the primary goal of adding to their number of member-investors and each individual's level of engagement and activity in the app.

  • Market + Business Research

  • Renaming exploration

  • Brand Strategy + Story System

  • Brand Identity + Design

  • Key Customer Persona Analysis

  • Marketing Strategy + Marketing Execution