The Moment

Signant Health provides direct-from-patient evidence generation for global clinical trials research. As a company, they had been through a volatile time, with acquisitions, consolidations, several name changes, a rebranding, and were in desperate need of finding their true north. Meanwhile, clinical trials suddenly needed to move at a previously unimaginable pace, delivering unheard of accuracy from a wide variety of data sources. Signant Health needed decision-makers at large pharma companies to join them in disrupting the status quo, while highlighting the work done with Pfizer to help deliver the country’s first vaccine for COVID-19.

The Process

We started with a Deep Dive of their story, an Immersion Session, Stakeholder and Customer Interviews, leading to a Strategy Brief, Brand and Product Architectures, Competitive Landscape analysis, and ultimately a Purpose First Platform and Integrated Story System. These insights then inspired a Brand Guide and Kit, and a series of integrated activations, including a Hype video, Sales Team Toolkit, Website refresh, Social and Media placements, Direct Mail, E-book, Infographics, and several Webinars.

The Impact

With clarity on their True North, everyone, including newly installed leadership, is poised to take Signant Health to where it needs to be, driving greater growth and realizing its full potential as a leader at this extraordinary time in the industry.