2-Min Drill Down: VISION

20nine COO Mark Stuart discusses the importance of a company’s vision. An estimated 8 out of 10 companies lack a concrete vision as a result of 2008’s economic upheaval. Now, markets have stabilized, but many companies are left with an identity crisis, lacking long-term goals that define an evolvable purpose. Does your business have a unifying reason for being? If the answer is “no,” it might be time to dig deep and find one.