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Black Lives Matter We stand with you. We stand against inequality and racism.

We commit to calling out inequality and racism wherever and whenever we see it. We expect others to call us out when we make mistakes. We believe that the only way to live is together, as equals. And that the future is about following leaders to help turn protests into policies, so we can all be free.

Our industry, the advertising industry, has always struggled with diversity and inclusion in both the execution of campaigns and the talent that creates them. This must change.

SO THIS IS WHAT WE’RE DOING

Constellation Brands

Constellation Brands is a large marketer of premium wine brands located in San Francisco, California. Their brand team came to 20nine in search of a brand story around canned wine that was as well-crafted as one of their wines. Adventure-seeking millennials enjoyed drinking wine and were open to trying something different. How would we know what canned wine product what these discerning yet freespirited wine drinkers would be willing to drink?