Constellation Brands

Constellation Brands is a large marketer of premium wine brands located in San Francisco, California. Their brand team came to 20nine in search of a brand story around canned wine that was as well-crafted as one of their wines. Adventure-seeking millennials enjoyed drinking wine and were open to trying something different. How would we know what canned wine product what these discerning yet freespirited wine drinkers would be willing to drink?