In-Game Advertisers: Focus on the Gamers, Not the Games
Mobile and video games experienced explosive growth during the pandemic. With more gamers staying put and non or casual gamers seeking variety in their entertainment sources, Statista reported that gamers hit a record 3.24 billion globally in 2021, and the industry reported $85.86 billion in video game revenue. The attention on this booming population and its captive audience is […]
