Category: CMO Insights

Marketers have their own language, particularly when it comes to acronyms. From CPC to CRM and SEM to SEO and on and on and… you get the idea. Thankfully, this piece will not introduce a new acronym into the mix. We have more than enough of those, but rest assured, new ones will be coming […]

It is hardly a trade secret — nor can it be overstated — that the need to deliver the best possible customer experience is paramount for success for any brand in any industry.

In today’s content-rich environment, it’s more difficult than ever for CMOs to truly connect with potential customers and differentiate their products, especially for start-ups. Product spaces and marketing environments are crowded with companies competing to garner mere seconds of attention from consumers, and this competition has led to progressively more creative solutions from CMOs who […]

“Know who you are as a brand, explain what you believe in, and say what you do for customers. That’s all we need to do as marketers. It’s simple and it works.”