The Moment

Pet360, Inc owned multiple online properties each with its own level of awareness and brand equity. The question was “how might we combine the different properties into a single masterbrand that could become an industry leader and a trust brand for pet parents everywhere?” Pet360 came to 20nine to help accomplish all of the above.

The Process

Pet parenting, simplified. It’s the Master Motivating Idea™ we built around the truth that loving your pet is easy but knowing how to care for a pet at every stage of her life isn’t so easy. The brand empowered pet parents and helped build into an end-to-end experience based in commerce, content and community.

The Impact

In just over three years, has become the #1 online community for pet parents everywhere, and was recently acquired by PetSmart. Can I get a woof, woof?