PointRoll is a pioneer in rich media and digital creativity among top-tier agencies and advertisers. As the industry has changed and expanded, so has PointRoll capabilities. PointRoll reached out to 20nine to redefine its brand, build internal culture and re-energize PointRoll’s place in the rapidly expanding digital advertising space. Fear nothing. Do anything, anywhere. This MMI defined what it meant to be a PointRoller, and captured the environment the brand was trying to create for itself. A culture of experimentation, deep technical expertise and creative independence translates into a distinctive experience for employees and customers. The brand strategy, story and identify galvanized internal stakeholders and has been incorporated into every facet of the business. From redesigning office design to unifying selling materials. Early results have been strong and have created great momentum for the brand and the business.