ChallengeOur engagement with the Philadelphia Flyers started with a solid objective: creating a unique, inspiring, and fan-centric visual system for the Flyers’ upcoming season. Through our Discovery and Immersion process, we dug deep and sought out to create an experience—something that really played up the tenacity of the team, the speed of the young players, the intensity of the game, and the rowdy spirit of the Flyers' die-hard fan base.
SolutionWe created a killer cross-platform campaign, building a modern and powerful visual system that we could thread through the entire season. Part of that strategy included using bold, high-impact portraits of the players, which we had the opportunity to shoot onsite with the team. These shots highlighted the intense expressions and emotions of the players, versus the typical full-body action shots we're so used to seeing.
Ultimately, our work included the 2017-18 season ticket book design, the overall graphics and copy for the season theme, and an extensive brand guidelines document to help the Flyers crew put it all into place with consistency and meaning all season long. We also extended the thread through a FlyersTV project, where we designed the logo and video animation graphics for the intro, outro, and lower thirds.