Mid-Atlantic Sports asked us to help brand them as the premiere builder of high-end sports facilities. We ran with it. The principal partners at Mid-Atlantic Sports had cultivated great reputations in the industry on their own. The two were now coming together, providing prestigious private academic institutions with a proven and reliable end-to-end solution for design, planning and building of turf fields, tracks and entire sports complexes. “We build winners” was more than a Master Motivating Idea for the brand campaign. It has became a mantra for the company. Mid-Atlantic Sports builds winning sports facilities for schools and universities who are building a winning tradition. A new website, sales collateral and package of user testimonial videos tell powerful and inspiring stories of how Mid-Atlantic Sports helps bring to life the vision of its clients and stoke the flamesof pride, spirit and competition with academic institutions.