Tag: brand story
Purpose is your pivot. A Map for the Unknown Road.
It seems like right now, in the no-longer-pre-COVID world, a lot of organizations find themselves caught off guard, their best-laid plans coming undone. It’s impossible to find a map for a road nobody has yet traveled. Let’s be honest, there was enough uncertainty in the world four months ago, and now the fog has grown […]
One Story Does Not Fit All
The more complex your company, the greater your need to build an integrated story system. Storytelling has become a popular agenda item for C-suites everywhere. That’s because defining your core story can make life easier for everyone. When your brand or company has its core story in place, your company knows what it stands for, […]