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The 20nine hive mind is always buzzing.
Tap into our collective thoughts on all things tech, brand, design, story, and more.

Purpose-Based Marketing

Cause Marketing vs. Purpose-Driven Brands

In today’s marketplace, brands are increasingly expected to represent something larger than their product or service. Consumers crave a deeper meaning in order to establish connection & loyalty.

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CMO Insights

A Closer Look at New Language Tips for CMOs

Marketers have their own language, particularly when it comes to acronyms. From CPC to CRM and SEM to SEO and on and on and… you get the idea. Thankfully, this piece...

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Storytelling

4 Tips for Crafting a Compelling Brand Story

If you want your story to resonate with consumers, it needs to be both relevant and creative.

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Storytelling

Smart marketers find their generations and show each of them some love

Create informed + effective Story Moments with generations based on their terms, not yours. 

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CMO Insights

The CMO Needs to Be Intimately Engaged in CX, Says This CMO

It is hardly a trade secret — nor can it be overstated — that the need to deliver the best possible customer experience is paramount for success for any brand in any industry.

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Storytelling

When the STORY MOMENT arrives, will you be ready?

How to prepare for, and make the most of, opportunities to succeed.

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Internal Organization Alignment

Activating Your People’s Inner Ikigai (Purpose)

If you don’t help individuals in your organization find their place in the world, you may risk losing them.

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Purpose-Based Marketing

Brands Making the World a Better Place

Humanability. It's a relatively new word that means doing more good things for the world. And, it appears that many consumers want — and expect — humanability from brands.

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