Behind Every Great "Why" is an Even Greater "Because"
If you’re a marketer, you’re probably aware of the work of Simon Sinek. His book Start With Why is a favorite among C-Suite inhabitants and branding geeks. And Sinek’s related TED Talk is one the most-watched videos in the TED library of videos. At the heart of his WHY movement is the idea that […]
Shout® Is a Stain Remover, Not a Selling Strategy
Gary Kopervas — our VP of Brand Strategy & Innovation — just finished writing SHOUT®, an awesome little handbook on brand storytelling. It’s packed with insights, examples, and actionable exercises for brand-building. Click below to grab a free download of the first chapter,“Think Silver Platter, Not Kitchen Sink.”