Category: Customer Experience
In recent years, the value of customer experience has come into the spotlight. And it makes sense, since it’s how your brand is fully and directly activated for your most important audience: your customers. But customer experience, or “CX,” can mean a lot of things. How is CX crafted? How can it be truly realized?
Today’s brands know they have to have a successful game plan when it comes to creating and maintaining the customer experience (CX). That’s because companies realize that is the playing field that involves a significant level of competition with customers at stake. Research confirms that a better customer experience is the winning strategy. For example, Salesforce reports […]
Customer experience (CX) is a key strategy for winning and retaining customers. However, it’s not just a passing trend or buzzword. Customer experience actually matters more than ever before. For example, a Walker study concluded that, by the year 2020, customer experience will surpass price and product as the best way for a company to differentiate its […]