VP, Brand Strategy

The VP, Brand Strategy at 20nine provides the backbone to all creative we produce. They will work to gather, distill, and analyze insights, and ultimately coalesce all research into actionable strategic pillars that will then enable world-class creative solutions.

The VP, Brand Strategy needs to have experience working in brand creation, advertising and digital experiences (e.g. websites, services, products). They will calibrate what is needed to build purpose-driven brands, successful campaign initiatives (digital and traditional) and experience-driven engagements. They will impact our broader team to do the job of building brands better.

Responsibilities

  • Laying clear an analysis of category, brand, cultural and audience trends that highlights opportunities for clients’ businesses
  • Uncovering human insights and crafting strategies that inspire teams to deliver meaningful work
  • Taking accountability for effective collaboration with clients, creative leads and extended partners, in informal and formal settings (e.g. brand workshops, creative ideation)
  • Being responsible for Brand Strategy deliverables on assigned accounts, including outputs such as: audience insights (e.g. research findings, personas, segmentation), brand strategy (e.g. positioning, brand architecture), and campaign-related assets (creative briefs, and measurement plans). You’re flexible with tailoring frameworks to the job at hand.
  • Lead quantitative and qualitative research, including conducting stakeholder interviews, data analysis, competitive and trend analyses, and present findings to executive-level clients to inform brand strategy development
  • Play an instrumental part in evaluating effectiveness of brand strategies by analyzing and visualizing data from various channels to determine success/failure
  • Presenting strategic recommendations from a core brand strategy to creative brief to a strategic roadmap, and partnering to develop and sell inventive solutions
  • Demonstrating and encouraging curiosity about culture and people. Staying attuned to learning about new ways of thinking and new technologies that can help support our work for clients.

Skills & Competencies

  • 8-12 years relevant professional experience, with 4+ years leadership experience, including at an agency or consultancy
  • B2B and consumer product experience
  • A portfolio that demonstrates ability to craft solutions relevant for a digitally enabled world
  • A brand builder who excels at leading strategy for large projects and client accounts, progressive thinking about the many ways a brand is built today
  • A trusted thought leader who champions and innovates upon brand thinking and approaches to get to the best outcome. Command of brand strategy and a variety of marketing models; leads planning about what to use and when.
  • The ability to consult with clients on how brands grow and how to measure this impact in a way that invites investment
  • Expertise in a range of research methodologies, including qualitative and quantitative solutions. Inventive thinking that leads to arrival at fresh customer insight.
  • Belief that working in true partnership with others leads to the best outcomes. Proof points of experience having done this work with various companies, whether start-ups or members of the Fortune 100. Adept at engaging with senior clients and their teams to realize ambitious outcomes.