Purpose First Webinar Series | Episode 2 | May 15, 2020 @12PM EST

Rare Breed Rising: Why times like these empower people like us

Authenticity is a key ingredient in building Purpose First brand and in leveraging your natural strengths to express your true self. In times of forced evolution like this, it’s important to know what you stand for, what makes you “you” and know how to make it work in your favor in your career. Gary Kopervas and Lindsay Cohen of 20nine are joined by Sunny Bonnell and Ashleigh Hansberger, authors of the best-selling Rare Breed: A guide to success for the defiant, dangerous and different to discuss how times like these empower Rare Breeds, and enable you to transform so-called vices into values that can help you live and work more authentically. Explore how Rare Breeds challenge the unofficial rule that says you need to change who you are to achieve success.

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Check out the Slideshare Recap below:

Reclaim Your Core. Purpose First Virtual Workshop

The Purpose First Virtual Workshop helps you and your company’s leadership team align your brand’s core purpose, vision, mission and values with the needs of your core customers to help your brand lean into uncertainty with greater confidence, and advance the business forward even in these unprecedented times.

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