Energize
Positive
Change
Black Lives Matter We stand with you. We stand against inequality and racism.

We commit to calling out inequality and racism wherever and whenever we see it. We expect others to call us out when we make mistakes. We believe that the only way to live is together, as equals. And that the future is about following leaders to help turn protests into policies, so we can all be free.

Our industry, the advertising industry, has always struggled with diversity and inclusion in both the execution of campaigns and the talent that creates them. This must change.

SO THIS IS WHAT WE’RE DOING

Black Lives Matter.
We stand with you.
We stand against inequality and racism.

We commit to calling out inequality and racism wherever and whenever we see it. We expect others to call us out when we make mistakes. We believe that the only way to live is together, as equals. And that the future is about following leaders to help turn protests into policies, so we can all be free.

Our industry, the advertising industry, has always struggled with diversity and inclusion in both the execution of campaigns and the talent that creates them. This must change.

01. Financial Support

We are contributing to two organizations that know what needs to get done. We will share updates on our support, our action, and our contribution to the conversation throughout this year and beyond. Join us.

Campaign Zero is a police reform campaign proposed by activists associated with Black Lives Matter, on a website that was launched on August 21, 2015. The plan consists of ten proposals, all of which are aimed at reducing police violence.

CAMPAIGN ZERO

Know Your Rights Camp. Founded and led by Colin Kaepernick – Their mission is to advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders.

KNOW YOUR RIGHTS CAMP

02. Storytelling

We have knowledge, talents and expertise that make us strong storytellers in both words and images. This is what we do. And we will use it to empower positive change through our Purpose First™ Platform for organizations and businesses also dedicated to making positive change in the world.

GET IN TOUCH WITH US

03. Looking In, Getting the Word Out

We’re looking in at ways to further improve our hiring practices and ensure we are continuously educating our team around diversity and inclusion. We’re getting the word out by supporting hiring practices and organizations that are focused on diversity and inclusion in our industry. 20nine will be showcasing the two organizations we’ve chosen to support, as well as others who are making a difference in our communities and in our industry.