About You


No egos. No a-holes.

We work to make every client relationship an awesome one. We want it to be challenging, profitable and a great ride for both sides. This means trusting the process, trusting each other and agreeing to be open and honest at all times.

Ask Yourself:What’s your reason for being?

MMI Brand Platforming™

A Master Motivating Idea is the center of gravity for your brand. It's your reason for being, your organizing principle, the continuous thread that runs through everything you do. It's not a tagline or catchphrase. It's a well-articulated sense of purpose your audiences can relate to and rally around.

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Ask Yourself:Who do you think you’re talking to?

Insight-out Archetyping™

If you're talking to everyone, you're talking to no one. Our insight tool helps you cultivate smart buyer personas that provide a deeper understanding of that person's mindset and motivation for embracing your brand.

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Ask Yourself:Is your story memorable & shareable?

2x2 Storycube™

Everyone is talking about "brand storytelling" but no one offers a simple way to build one from scratch. Our 2x2 StoryCube is built around what we know to be the four key drivers of any great brand story: Premise, Point of Conflict, Promise, Path to Resolution.

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Ask Yourself:Does your whoop ass idea have legs?

Contextual Mapping™

Truth is, you don't know how good any brand idea is until you see it in context. Until you see how it functions (or doesn't) in the world it's expected to live in. The consumer's world. Our mapping tool lets you visualize a core brand idea across multiple channels, devices and selling situations.

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Getting stuff done is what we do.

Brand Activation & Communication

  • Consumer Insights and Market Research
  • Brand Platform and Architecture
  • Brand Storytelling
  • Digital and Mobile
  • Print (Advertising & Collateral)
  • Broadcast, Radio & Out-of-Home
  • Social Media
  • Video and Motion Graphics

Brand Design & Innovation

  • Consumer Product Creation
  • Packaging
  • Point of Purchase
  • Contextual Mapping™
  • Identity (Product and Corporate)
  • Naming
  • UI/UX Strategy
  • Experiential Marketing
  • Mobile App Creation