2-Min Drill Down: Story Moments

How does a brand story live? It lives in moments. Our VP of Brand Strategy & Storytelling, Len Jacobson, shares some thoughts and tips on making the most of the all-important story moments for your brand. These are opportunities to make an impact, a connection, a memory or impression on a brand audience.  Anything that touches any part of your brand community—all of these can be “story moments.”