Anything can happen during the life of a corporate real estate project. With so many moving parts and so much to be responsible for, using the right project management team can determine the successful outcome of any project, big or small. With so much at stake, Watchdog Real Estate Project Managers wanted to position themselves as the solution that can get things done but also put the minds of corporate executives at ease. To help communicate this, 20nine developed a fresh branding approach that spoke directly to the personality of the company's name: Watchdog. The brand theme of "every day has it's dog" along with the use of the client's powerful iconic dog image allows the new campaign to help them stand out in the category—and create a personality of energy, proven expertise and unwavering commitment to everyday excellence.