Virtua Health

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The Story

Is there a doctor in the house? For Virtua’s new Health and Wellness Center Washington Township, the answer was a resounding, “Yes!” 20nine partnered with the premier, New Jersey-based healthcare and hospital system to create a friendly and informative marketing plan to introduce their beautiful new 240,000 square foot facility to the public. The “Health. Life. Virtua.” position, communicates the everyday utility of the center. Focusing on its identity as a one-stop destination—an Immediate Care facility, fitness center, and spa for all residents—a personal yet community-centric message was broadcast. The result was a strong brand awareness in the region, as evidenced with the Health and Wellness Center opening to great fanfare.