ViroPharma 2009

Traditional

The Story

Heroes come in all shapes and sizes. So do biopharmaceutical companies. So does illness. Committed to developing and commercializing innovative products that address unmet medical needs, Viopharma wanted to differentiate itself from the pack with a strategic position for their annual report. The “Unsung Hero,” annual report was born—a unique expression that celebrated the inspiring patients, doctors, and scientists the company has worked with over the years. The piece has served as one of ViroPharma’s most important strategic communication tools.