The Baldwin School

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The Story

For over a century, The Baldwin School has graduated exceptional women whose values are rooted in the traditions of the school. 20nine partnered with The Baldwin School to conceive a campaign around the school’s 125th Anniversary that would help honor alumnae and their accomplishments. Centered around the Master Motivating IdeaTM of “Accomplished Women, Interesting Lives,” the campaign encourages alumnae to celebrate and share professional, personal and philanthropic successes as yielded by their education from The Baldwin School. The campaign will span into 2014, welcoming alumnae to reconnect at a series of events around the country and through an interactive website. 20nine crafted a 125th Anniversary logo, campaign story, engaging website and an outdoor banner series to promote the longevity of Baldwin’s traditions and significance of this monumental occasion.