Mobile apps should be as inspiring and highly functioning as the mobile devices they run on. Artisan asked 20nine to help them design a new brand identity built around this single-minded belief. Artisan is the creator of the first Mobile Experience Management platform that transforms static native mobile apps into powerful and dynamic marketing channels for brands. Artisan evolved its name from appRenaissance and worked with 20nine to help get the new brand aligned and activated among mobile app designers, marketers, publishers, and e-commerce teams. Working closely with the Artisan team, 20nine formulated the Master Motivating Idea™ of “Wow, Realized,” and then built out an integrated brand communications plan to support the platform. 20nine crafted a logo, website and trade booth. The brand story explained how Artisan helps businesses “realize the inherent Wow” of mobile apps, better understand mobile user behavior and leverage mobile applications in ways that entice, convert, and drive greater revenue for brands.