Food   Posts  7
Post Mar. 25

Could Innovative Packaging Design Help You Lose A Size?

It’s that time of year again. The days are getting longer. The air is getting warmer. The birds are getting louder. Summer is on its way in and winter is on its way out. Which is something I am looking forward to…except for one tiny, little detail.

I’ve been hibernating all winter. I’ve lived in comfy sweaters. I’ve made excuses why it’s okay to skip the gym. And I’ve eaten that extra slice of pizza on Friday nights. All while thinking I had plenty of time to get ready for beach season. But I need to face the facts. Time is running out and I am in need of a little help. Which is why I found these uniquely useful, built in portion-control food packaging ideas extremely inspiring.

We’ve all done it. Cooked the whole box of mac and cheese promising ourselves we would only eat a third (one serving according to the nutritional guidelines on the box) and ended up devouring the whole thing only to feel guilty minutes later. But, what if the box had a built in measuring system? What if you didn’t have to guess anymore? Wouldn’t it be great to be able to portion control that easily? Well, these following examples have taken that exact idea for a test drive. While none are actually in production at this time, they are great examples of innovative packaging design. And they make you wonder, could portion-control packaging help you lose a size?
 
British design student, Neil Fletcher, created this incredible, portion-controlled spaghetti box so you can be sure to make just the right amount for one or six. 
 
 
 
 
Patrick McKeever created an enticing way to start your morning off right. Just use the lid of the box to measure out exactly one serving of cereal. 
 
 
 
 
 
Yoplait is testing its waters in Australia with portion-controlled yogurt. Each container holds seven servings; just scoop out the correct amount by using the handy measuring device found on the side and you are ready to go.
 
 
 
 
 
 
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Ashley Thurston-Curry

Art Director
Posts  4
“I will defend, to your death, my right to my opinion.”