Method

Creativity is
the engine.
Insight is the edge.

Our Approach

The 20nine Brand Invention Model

We believe that smart, relevant and strategic brands get the “upfront” right and do not take shortcuts. We are proven facilitators of this method and are knowledgeable in what it takes to advance to method seamlessly and successfully.

Insight
Spotting

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Insight-out Archetyping™

Great ideas are based on observations and the discovery of simple human truths. We have a proven toolset that helps us get to these truths faster. Insight Spotting is the art and science of finding patterns and potential in data, and building on them.

Master
Motivating
Idea™

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Platform Development

What beliefs, passion and sense of purpose do you share with your audience? Your MMI is a simple set of words we help you articulate and own. Your MMI becomes your touchstone for everything you do, say or create moving forward.

Ideation

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Ideation

Give us a challenge and our team will generate dozens of potential solutions, quickly. We're finely tuned to help you go from insight to idea to implementation faster and more cost-effectively than almost anyone. Our goal? Deliver original and actionable brand ideas that disrupt markets, change behavior and engage consumers on a deeper, more emotional level.

Validation

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Contextual Mapping™

Great ideas aren't born that way. Rough ideas are refined, tweaked and reworked until they're tightly honed and ready for the world. We're experts at shaping raw ideas into remarkable ones.

Execution

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Execution

Bold ideas beautifully executed. Simply. Sounds easy, but isn't.