Edison did it. Abe Lincoln did it. JFK did it. DaVinci definitely did it. Even OJ did it. Doodling. Some believe that it’s the brain’s playful nature at work. Some think it’s a frivolous waste of time. But we’re here to set the story straight.
Have you ever been stuck on a problem – a racking your brain, burning the midnight oil kind of problem, only to see a solution emerge from the seemingly random lines or swirls of a doodle you create in the margins of your notebook or on the back of a dry-cleaning receipt? You probably have. The good news is that doodling of yours might just be a genius in disguise.
Corporations have long been reaping the benefits of this misunderstood art – using the doodle to incorporate humor and life into otherwise lackluster or highly abstract topics. It’s credited with the ability to breakdown a complex topic, simplifying a problem with a straightforward drawing that anyone can comprehend and act on. And it works, too. Take for example, the one of its kind airline franchise derived by its owner from a triangle drawn on the back of a napkin. It was an idea at its most basic and greatest form – it turned into Southwest Airlines.
So when one’s caught fervently marking up their seemingly ordinary notebook pages and cocktail napkins, it’s not a lack of concentration or interest. It’s active focus and flexible thinking in motion. The truth is, your mind works in mysterious ways and doodling is just one of the ways it naturally engages. It allows us to focus efficiently, explore inspiration and even retain more information via visualization. It’s multitasking at its finest. That’s the power and potential of a doodle.
Doodling – or freeform sketching – is more than just a pastime at 20nine. It’s part of our DNA. It’s even part of our décor. There are doodles all over several of our walls. Regardless of the subject, size, or scribble value, we’re accepting of all doodles. There’s no set in stone rules that apply methodology to this art. It’s a mind at work. And now, we’ve asked our doodlers to share their masterpieces to gain insight into our minds at work by means of the inked inspiration that takes place in our office.
BACK TO TOP OF PAGE…